Flyer paper weight affects how your flyer feels, how well it survives being handed out, and how much it costs to print in bulk. Here’s how to think about it.
Lighter Weights (around 150gsm)
Good for large-volume handouts — street promotions, event flyers, mass mailers — where cost per unit matters and the flyer has a short lifespan.
Mid Weights (around 250-300gsm)
A sturdier feel for flyers that need to survive being posted on a board, left on a counter, or handled more than once.
See our full Paper, Finishing & Size Guide for all available weights, or go straight to configure your flyers.