Branded merch turns customers and fans into walking advertisements. For startups, creators, churches, clubs and bands, it is also a way to build community and earn extra income. This beginner’s guide to branded merch for startups explains what to make first, how to start small and how to sell your merch through WhatsApp and Instagram.

What is branded merch?

Branded merch is any product that carries your name, logo or message: T-shirts, bags, stationery, framed prints and more. Done well, it feels like a piece of your brand that people are proud to own.

What to make first

You do not need a huge range. Begin with two or three items that suit your audience:

Branded T-shirts, the most versatile merch item for any brand, band or community
Branded paper bags to make every order or gift feel premium
Business cards or small cards that point people to your page or website
Framed prints for limited-edition artwork, album art or founder portraits

Start small and test

Print a small first batch and see what sells. Ask your audience which design they prefer before you commit to a larger run. Smaller batches protect your cash and let you improve the design each time. When an item sells well, reorder in a larger quantity, because the cost per piece usually drops as quantity rises.

Design basics for merch that sells

Keep it simple. One logo or one strong line of text beats a busy design.
Use contrasting colours so the design is easy to see.
Use high-resolution artwork. The artwork upload guide tells you what to send.
Make a design people would actually wear or use, not just one that advertises you.

If you want help, try the online designer or send a request on the Request Design Help page. Our guide on how to design a custom T-shirt online walks through each step.

How to sell merch on WhatsApp and Instagram

Post clear photos of the merch on real people, not just flat on a table.
Share sizes, colours and prices in one easy-to-read message or post.
Open pre-orders for new drops, so you only produce what is already paid for.
Create a WhatsApp Business catalogue so customers can browse and ask questions.
Share customer photos, because people trust other people wearing the product.

For more ideas, read how small businesses are connecting print and social media, and our look at custom T-shirt and branded apparel trends.

Selling to earn extra income

If you plan to resell printed items to other people, look at the Reseller Programme. It offers a flat 20% discount with no minimum order, so you can start small.

Before you order

Check spelling, sizes and colours, because orders cannot be cancelled once production begins.
Check delivery costs. Lagos is a flat ₦3,000, and outside Lagos is ₦10,000.
If there is a printing defect, report it within 3 days for a free reprint.